Case studies

What we've
actually done

A selection of projects across sales, marketing, and software - with the numbers to back them up.

SoftwareSaaS

FlowBoard Analytics

An e-commerce brand was making decisions from week-old reports pulled manually from three different tools. We built a real-time analytics dashboard that handles 2 million events per day and returns results in under 50ms. No more Monday morning guesswork.

2M+events/day
<50msquery time
3 toolsreplaced
Software & Tools
SalesTraining

TechCo Sales Turnaround

A 12-person B2B sales team with good people and poor results. We spent three months embedded with them - rewriting their discovery process, fixing qualification, and doing live call reviews. Close rate went up 42%. Sales cycle came down by nearly a third.

+42%close rate
−30%sales cycle
12reps trained
Sales Training
SoftwareMobile

Waypoint Field App

A field services company was managing 60+ staff across three counties on spreadsheets and WhatsApp. We built a mobile app with GPS check-in, shift management, and automated reporting. Five hours of admin per week, gone.

5hrssaved weekly
60+field users
100%adoption
Software & Tools
MarketingContent

Greenline Content Programme

A professional services firm with strong word-of-mouth and no digital presence. We built a content and SEO programme from scratch - starting with positioning and working outward. Within six months, inbound enquiries had tripled.

inbound leads
+180%organic traffic
6 monthsto results
Marketing & Content
SoftwareDevOps

DeployKit Internal Platform

A growing SaaS team spending 45 minutes on every deployment and losing Friday afternoons to rollbacks. We redesigned their build and deploy pipeline - container orchestration, automated testing, one-command deploys. Time to production: 90 seconds.

45min→90sdeploy time
Zeroprod incidents
148tests automated
Software & Tools
SalesMarketing

SaaS Go-to-Market Launch

An early-stage SaaS founder with a built product and no commercial traction. We worked with them for 90 days on positioning, outbound sequencing, and their first sales conversations. Ten paying customers and €85k ARR before the engagement ended.

10first customers
90 daysto revenue
€85kARR
Strategy & Advisory

What clients
have said

★★★★★
"They came in, understood the problem quickly, and fixed it. No drama, no over-engineering. Just the right solution."
Alex Moore CTO, FlowBoard
★★★★★
"The decisions they made early on saved us a complete rebuild down the road. You don't realise how much that's worth until you've done the rebuild."
Sarah Reynolds Founder, Waypoint
★★★★★
"They told us our original plan wouldn't work. They were right. The version they pushed back on would have cost us six months."
Dan Kelly VP Engineering, TechCo

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